A go-to business growth leader delivering transformational go-to-market commercial and integrated marketing strategies with proven success growing purpose-driven brands across health, wellness, lifestyle B2C/B2B categories.

Thrives in disruptive environments successfully navigating a range of omnichannel Companies from Fortune 500 to start-up through market complexities and moments of change, challenge, and opportunity. Recruited repeatedly by CXOs/PE to architect winning strategies for growth, turnaround +/or exit.

Skilled at big brand creative ideation that captivates customers balanced with digital enablement, developing high-performance teams, and executional excellence. Blending data analytics, strategic insight, entrepreneurial spirit with collaboration, creativity, determination to deliver results.

Most recently serving as:

• Chief Marketing Officer, WISHGARDEN HERBS SUPPLEMENTS (BCorp)

• Vice President, Brand + Marketing, EMERSON ECOLOGICS HEALTHCARE

• Vice President, Marketing + Communications, BENCHMARK SENIOR LIVING

• Vice President, Integrated Marketing + Communications, MEGAFOOD SUPPLEMENTS (BCORP)

• Executive Consultant, Brand/Marketing/Product Innovation, INDIA HICKS LIVING

• Vice President, Brand Marketing, TALBOTS

Tracy also serves at the Harvard University, Business Innovation Lab, as a Business Venture Mentor.  Dedicated to furthering entrepreneurial business concepts by undergraduate/graduate students and alumni from all 13 Harvard schools. Mentors are appointed by invitation.  Tracy focuses on mentoring purpose-driven ventures primarily from the Business and Public Health Graduate schools.

Holds an MBA from Simmons University and BA from St. Lawrence University.