HEALTH & WELLNESS
An entrepreneur at heart, I help purpose-driven brands find clarity in chaos and build a brighter future.
A market insight/data-driven approach, married with big creative ideas and marketing best-practices, delivers transformational brand and marketing growth strategies that inspire customers and create business value.
Consistently recruited by Executives, Private Equity, and Venture Capital to architect winning growth strategies given acumen, agility, speed, and results.
See how we help build better brands and marketing in Case Studies below:
Case Studies
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Transformed a small, beloved cult brand and #1 selling liquid herbal supplement brand in natural wholesale retail (SPINS) to drive broader omnichannel growth with the larger addressable market of Gen Z and Millennial women seeking high-integrity, effective, safe, ethical natural supplement brands.
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Moved the #1 provider of clean pro-grade supplements and natural healthy products to functional/integrative healthcare professionals and their patients, to the leading online connected care delivery platform in the category. Acquired March 2022.
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Moved small homespun natural wholesale brand to DTC omnichannel category disruptor + BCorp activist brand growth engine for Nature Made/Otsuka Pharmaceuticals.
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In an industry on the verge of transformation by newly aging Boomers pre-pandemic, led Company re-brand and development of first marketing strategy. However, the COVID-19 crisis demanded an immediate pivot to a massive 6 month ongoing response to protect Residents, Families and Associates.
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Branded seed-stage pharmaceutical company developing therapies for incurable cancers, chronic diseases including Parkinson’s, and anti-viral use against COVID-19.