Growing Purpose-Driven Brands That Captivate Customers and Create Business Value

Fractional CMO  ·  Full-time Executive  ·  Strategic Advisory

Fractional CMO: Senior-level marketing leadership on a part-time or project basis — strategy through execution, without the full-time cost.

Full-time CMO/CRO: Embedded executive leadership for companies seeking a permanent marketing and revenue growth partner.

Strategic Advisory: Focused engagements for brand audits, GTM strategy, board-level marketing counsel, and launch planning.

Engagements typically begin with a focused Marketing Opportunity Assessment — a structured diagnostic of your brand, channels, team, and commercial gaps. To discuss scope and fit, email tracy@vanhovenco.com or call 617-512-1103. 

Consulting & Fractional

Looking forward to helping you build your brand and business, with the ability to offer full service support as needed, with my deep network of talented partners across disciplines.

SERVICES

Drop-In Marketing Leadership

Marketing Advisory for In-House Teams

Global Brand Strategy + Architecture Development

Brand Creative + Creative Talent Management

Commercial Go-to-Market Strategy

Product Innovation + Licensing Management

Integrated Marketing + Communications Strategy

Digital Performance Growth Marketing + Analytics

Communications + SEO Content Strategy

DTC omnichannel + eCommerce Retail Experiences

Marketing Capability Development + Team Building

Agency Partner Management + Measurement

PROCESS

  • A person standing in front of a map that displays a weather forecast, showing sun and cloud icons for different days.

    Understand

    We begin with a shared understanding of the project scope, objectives, goals, budget, timing and constraints.

  • Black and white illustration of a cat's face with no whiskers, with text that reads 'Meow' and 'Purr' near the items.

    Uncover

    Review client market intelligence, business data, consumer insight material to uncover fresh insights and opportunities. Along with recommendations for insight work yet to be captured.

  • A black and white illustration of a human skull with crossed bones underneath.

    Create

    Develop a recommended plan to deliver on project scope + collaborate with Client to optimize.

  • The image shows a black cat with golden eyes sitting in front of a window at night.

    Resource

    Identify key resources, current and additive, needed to complete project within project scope.

  • A black and white cartoon character with a large round head, small body, and big eyes, standing with one arm raised and the other at its side.

    Deploy

    Develop final plan and execute across key channels.

  • Drawing of a woman with long hair and glasses, holding a microphone and singing.

    Measure

    Measure project goals and performance and continually optimize to refine and improve.

Let's work together